Post by kmstfatema on Mar 7, 2024 6:10:43 GMT
Among the various verticals that populate the market today, the automotive one is certainly one of the largest and most interesting. Nowadays the car is a good that we would define as a basic necessity, therefore investing in the promotion of one's offer, for brands and dealers, is crucial in order to obtain great results. In today's article we will see the various phases of automotive lead management , its key features and how it can be optimized! Automotive lead management: from contacts to customers We have already talked in the past about the funnel into which potential customers enter, starting from knowledge of the brand/product up to purchase/loyalty.
In the automotive world, care and attention in each Germany Telegram Number Data of the present steps is essential to prevent the contact you are interested in from changing their mind or turning to the competition. So what is the ideal customer journey that a lead wishing to buy a car could complete? Let's see it together! Starting from strictly promotional solutions, such as SMS , DEM and Social Adv , it is possible to intercept a target audience through highly performing communication channels. At the same time, the SEO optimization of the company website and the creation of Google Adwords campaigns will help to ensure that users find something that meets their needs precisely when they are looking for a solution. Once the potential customer encounters the content addressed to him, he will share his data when he recognizes an offer suitable for what he wants. In this phase, where the contact turns into a lead , it is possible to proceed in different ways: in automotive lead management,
solutions such as drive to store are particularly effective, especially in cases where we move from digital communication to information store, where it is possible to touch the vehicles on sale and try them out in person. Having said that, it is also possible to simply contact the lead again through the call center, to establish a telephone dialogue and, possibly, collect further information useful for qualifying him and helping him even more with a tailor-made offer. When the potential customer has been identified, followed and accompanied through the various stages of the funnel , this will transform the intention into action and complete the final step of the journey, i.e. the actual purchase of the vehicle. To simplify the matter, we have taken as an example the case in which a customer wishes to purchase his new car by going through the dealer, but it must be remembered that automotive lead management also expands into numerous other sales and leasing dynamics . In recent years, the car remains a product, but it is also carving out a space for itself in the service sector, from long-term rentals for private individuals to actual car sharing.
In the automotive world, care and attention in each Germany Telegram Number Data of the present steps is essential to prevent the contact you are interested in from changing their mind or turning to the competition. So what is the ideal customer journey that a lead wishing to buy a car could complete? Let's see it together! Starting from strictly promotional solutions, such as SMS , DEM and Social Adv , it is possible to intercept a target audience through highly performing communication channels. At the same time, the SEO optimization of the company website and the creation of Google Adwords campaigns will help to ensure that users find something that meets their needs precisely when they are looking for a solution. Once the potential customer encounters the content addressed to him, he will share his data when he recognizes an offer suitable for what he wants. In this phase, where the contact turns into a lead , it is possible to proceed in different ways: in automotive lead management,
solutions such as drive to store are particularly effective, especially in cases where we move from digital communication to information store, where it is possible to touch the vehicles on sale and try them out in person. Having said that, it is also possible to simply contact the lead again through the call center, to establish a telephone dialogue and, possibly, collect further information useful for qualifying him and helping him even more with a tailor-made offer. When the potential customer has been identified, followed and accompanied through the various stages of the funnel , this will transform the intention into action and complete the final step of the journey, i.e. the actual purchase of the vehicle. To simplify the matter, we have taken as an example the case in which a customer wishes to purchase his new car by going through the dealer, but it must be remembered that automotive lead management also expands into numerous other sales and leasing dynamics . In recent years, the car remains a product, but it is also carving out a space for itself in the service sector, from long-term rentals for private individuals to actual car sharing.