Post by Cultures You on Oct 21, 2023 8:28:18 GMT
It starts with the right foundation. View the search engine marketing trainingGoogle updates the algorithm daily. One update is bigger than the other and the impact on the rankings will therefore also differ per update. In this article I consider the four most recent major Google updates. This way you are fully up to date and you can adjust your SEO strategy accordingly. Core Update – January 2020 Google occasionally launches a broad core update in which adjustments are made to the algorithm.
Obviously, this can have both a positive and negative effect on the rankings of your website. With the core update in January 2020 , no new specific points were passed on that you should pay attention to. However, Google has referred to photo editor
an earlier checklist with which you can determine whether your website may have been affected by the core update. This checklist is an instant manual for your SEO optimizations. So worth watching! Google BERT – October 2019.
The update Google BERT (Bidirectional Encoder Representations from Transformers) is the biggest update in 5 years. This update affects one in ten searches. It mainly affects longer searches. BERT determines the context of the search query based on artificial intelligence. This allows Google to understand much better what the user expects and can show more relevant searches. The reason for this is mainly due to the emergence of voice search . People are increasingly searching with long sentences that they record via the telephone, laptop or a smart home device.
Obviously, this can have both a positive and negative effect on the rankings of your website. With the core update in January 2020 , no new specific points were passed on that you should pay attention to. However, Google has referred to photo editor
an earlier checklist with which you can determine whether your website may have been affected by the core update. This checklist is an instant manual for your SEO optimizations. So worth watching! Google BERT – October 2019.
The update Google BERT (Bidirectional Encoder Representations from Transformers) is the biggest update in 5 years. This update affects one in ten searches. It mainly affects longer searches. BERT determines the context of the search query based on artificial intelligence. This allows Google to understand much better what the user expects and can show more relevant searches. The reason for this is mainly due to the emergence of voice search . People are increasingly searching with long sentences that they record via the telephone, laptop or a smart home device.