Post by account_disabled on Dec 21, 2023 4:20:15 GMT
Companies that are leaders in their sectors and whose teams are professionals in the field, completely fail (or significantly underperform) because their off-line knowledge has become blocking points. and limiting beliefs in their online activities. After analyzing dozens of companies and online markets (insurance, financial products (private management), health, pharmacy, logistics, leisure, automobile, food, energy, industry, etc.) using data. Garbage In = Garbage out There was actually a very interesting example on LinkedIn a few weeks ago. The General Manager of the BtoB activity of a large French group made a post on LinkedIn.
In this post, he shares an analysis he is doing (perhaps the analysis comes from his team) of a Email Data segment of his market. This appears to be a real challenge for the company. The proof is that it is the CEO himself who is personally involved. And in this post he announces elements of the response provided by his team. This CEO is a professional in the sector. He knows him well. He has been working there for years, as has the entire marketing team. However, despite their knowledge of the sector (but it is essentially offline knowledge), the diagnosis made is false and the response provided is therefore not appropriate: Garbage In / Garbage Out.
It was only a web specialist, who knew nothing about their sector, who found the solution for them in a few days, a solution they had been looking for for months. Companies that are leaders in their sectors and whose teams are professionals in the field, completely fail (or significantly underperform) because their off-line knowledge has become blocking points. and limiting beliefs in their online activities. After analyzing dozens of companies and online markets (insurance, financial products (private management), BtoB activity of a large French group made a post on LinkedIn. In this post, he shares an analysis he is doing (perhaps the analysis comes from his team) of a segment of his market.
In this post, he shares an analysis he is doing (perhaps the analysis comes from his team) of a Email Data segment of his market. This appears to be a real challenge for the company. The proof is that it is the CEO himself who is personally involved. And in this post he announces elements of the response provided by his team. This CEO is a professional in the sector. He knows him well. He has been working there for years, as has the entire marketing team. However, despite their knowledge of the sector (but it is essentially offline knowledge), the diagnosis made is false and the response provided is therefore not appropriate: Garbage In / Garbage Out.
It was only a web specialist, who knew nothing about their sector, who found the solution for them in a few days, a solution they had been looking for for months. Companies that are leaders in their sectors and whose teams are professionals in the field, completely fail (or significantly underperform) because their off-line knowledge has become blocking points. and limiting beliefs in their online activities. After analyzing dozens of companies and online markets (insurance, financial products (private management), BtoB activity of a large French group made a post on LinkedIn. In this post, he shares an analysis he is doing (perhaps the analysis comes from his team) of a segment of his market.