Post by account_disabled on Dec 28, 2023 10:42:28 GMT
Every year, Marian Salzman , senior vice president of global communications at Philip Morris International , publishes a report on the trends we will see in the next 12 months. The confusion between time and space, the role of companies as agents of change and the return of the feeling of community are some of the trends that, according to the professional, will accompany us in 2021. Salzman is one of the most awarded marketing executives in North America, an active media contributor and speaker on trends , marketing, social behavior, connectivity , among other topics. In her 2020 trends report published in 2019, the expert focused on the topic “Chaos as the new normal” and predicted that society would witness a growing “bunker mentality.” This year, and in the midst of an unprecedented situation caused by the pandemic, Marian Salzman has once again shared 11 trends that brands should take into account when connecting with today's consumer. 11 trends that will define 2021 according to Marian Salzman marketing trends 2021
In the process, they will embrace the essentials and eliminate the most uncomfortable aspects and consider new “unique spaces” (reconfigured living spaces that function as centers for work, training, entertainment, physical exercise Phone Number List and much more). Likewise, they will reflect on the community and the impact they wish to have on it. 2. Confusion of time and space The experience with blursdays (the feeling that every day is the same) that accompanied us in 2020, especially in the context of teleworking, has made people and companies rethink traditional approaches to time and space. The time has come to redefine issues such as schedules and the number of days that make up the work week. 3. The return of the sense of community The pandemic has awakened the feeling of community despite physical distance. This year, more people will reevaluate their social cycles and focus less on proximity and comfort and more on intimacy and deep connection.
The real becomes unreal and the unreal, real Despite the rise of the virtual world, people will continue to look for the authentic and the real. Will the old values of integrity and self-reliance return to the fore? Salzman predicts a greater digital detox and a smarter fusion of both worlds, as many people begin to realize what it means to transmit too much information about their realities. 5. Time for drones (and droids) The pandemic has stepped on the accelerator towards work automation, as it has reminded companies that employees are a weakness. Alibaba, for example, set up an unmanned supermarket in a Wuhan hospital early in the pandemic, and drones were used to ship medicines and COVID-19 test kits in Spain, Indonesia and China. Robotic sous chefs and babysitters with artificial intelligence are two upcoming trends that the expert cites. 6. Prepared for war The bunker mentality that has gained weight in recent years has been fueled by the pandemic. More and more citizens are seeking the security of storage and “safe” spaces in order to prepare for any unforeseen event.
In the process, they will embrace the essentials and eliminate the most uncomfortable aspects and consider new “unique spaces” (reconfigured living spaces that function as centers for work, training, entertainment, physical exercise Phone Number List and much more). Likewise, they will reflect on the community and the impact they wish to have on it. 2. Confusion of time and space The experience with blursdays (the feeling that every day is the same) that accompanied us in 2020, especially in the context of teleworking, has made people and companies rethink traditional approaches to time and space. The time has come to redefine issues such as schedules and the number of days that make up the work week. 3. The return of the sense of community The pandemic has awakened the feeling of community despite physical distance. This year, more people will reevaluate their social cycles and focus less on proximity and comfort and more on intimacy and deep connection.
The real becomes unreal and the unreal, real Despite the rise of the virtual world, people will continue to look for the authentic and the real. Will the old values of integrity and self-reliance return to the fore? Salzman predicts a greater digital detox and a smarter fusion of both worlds, as many people begin to realize what it means to transmit too much information about their realities. 5. Time for drones (and droids) The pandemic has stepped on the accelerator towards work automation, as it has reminded companies that employees are a weakness. Alibaba, for example, set up an unmanned supermarket in a Wuhan hospital early in the pandemic, and drones were used to ship medicines and COVID-19 test kits in Spain, Indonesia and China. Robotic sous chefs and babysitters with artificial intelligence are two upcoming trends that the expert cites. 6. Prepared for war The bunker mentality that has gained weight in recent years has been fueled by the pandemic. More and more citizens are seeking the security of storage and “safe” spaces in order to prepare for any unforeseen event.